MAC HEADS…(Off an email)
MAC HEADS are in a state of existential angst now that the world plus dog has an iPod or an iPhone, according to the Washington Post.
The Post visited an Apple Store and discovered that the feeling that you were somehow ‘thought different’ because you bought Apple gear has faded.
The Post said that the “demi-privacy”, “the clubby feeling” of Apple stores has gone and the place is too damn popular with ordinary people.
The hack, who apparently loves Apple and all who sail in her, bemoans the fact that once upon a time only losers used to scuttle around the shop.
They felt a sense of security that despite the fact that they lived in their mother’s basement, and couldn’t get a girlfriend, at least they had a re-assuringly expensive Jobs’ Mob approved bit of gear and that made them ” special” just like their mum assured them they were really.
Damn those TV commercials. The arrogant Mac guy has ‘friends’, well at least people who wander into his universe and play with his sacred toys.
There is still an element of the gross fantasy of the Apple fanboy out there, but it is being swamped by people who just buy a product and chuck it when it is no longer fashionable. There are even people who dare to complain when their Apple product does not work.
The Apple fanboy who penned this piece of toilet for the Post, said, without a shred of irony, that “Apple shoppers are more than people, more than customers. They are seekers”.
Ordinary people in Apple stores are to that particular writer, like money changers in the temple.
Like most Apple fanboys however he fails to notice that the store has people complaining about their toys. That people are returning to the store with the same faulty piece of gear.
While he complains that the ‘drab PC World’ is still in the real world, there is a lack of spiritual satisfaction he gets from visiting his Apple shrine. The smug satisfaction of ‘thinking different’ like the rest of the fanboys has disappeared.
Apple has become an ordinary electronic company, and Apple geeks are still alone in their mum’s basement without a girlfriend.